C3 CRM™ is a real-time predictive customer relationship management (CRM) application that leverages real-time machine learning and AI to generate recommendations that drive operational excellence and profitability across sales, marketing, and customer service.
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Pursue the highest-value sales opportunities using AI-based predictions including closure likelihood, expected revenue, product preferences, and key decision-maker contacts.
Prioritize high-yield sales prospects that match your target profile from C3 CRM’s proprietary prospect-ranking system.
Predict lifetime value of leads as they arrive in the CRM system so that marketers can rapidly assess whether campaigns are meeting quality standards.
Anticipate which customers are likely to churn in the near future and which customer service actions are most likely to prevent attrition.
Categorize and resolve service cases automatically in real time. Enrich CRM views with relevant customer information to accelerate time to resolution.
Focus on adding unique value: selling instead of qualifying leads, marketing instead of collecting data, serving instead of managing crises.
C3 CRM integrates enterprise, extraprise, transaction, economic, social, sensor, demographic, geolocation, news, reporting, and financial filing data into a single, federated image in the C3 AI Suite and applies advanced machine learning and AI-driven algorithms to it.
The resulting predictions and recommendations are continuously provided to end users. C3 CRM enables both dramatic improvements to traditional sales, marketing, and customer service tasks, such as revenue forecasting, and net-new capabilities such as predictive opportunity closure likelihood, recommended sales actions, and contact relationship scoring. The underlying analytics can be modified by analysts and data scientists using both visual and programmatic interfaces.
C3 CRM delivers value for modern enterprises by creating certainty that operations are not only efficient, but effective, through state-of-the-art predictive analytics, monitoring, and closed-loop feedback. C3 CRM integrates real-time machine learning and AI recommendations and predictions into new or existing workflows for rapid operational improvements. C3 CRM delivers a unified, end-to-end solution across business units, rather than a patchwork of different applications. Built on the C3 AI Suite, C3 CRM can dynamically scale to 1 million writes per second.
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